About Alice
Your team, without the masks
Alice is a neuro-quest: a cinematic simulation, directed by AI, that measures how a team really behaves under pressure. ALICE stands for Adaptive Leadership Intelligence & Competency Engine. She is built and operated by Discover IT LLC and by two founders: one wrote the method, the other is building the platform.
- 92 indicators
- 25 competencies
- 7 team-dynamics dimensions
- 8 methodologies
- the Alice Report 15 minutes after the last decision
Where the method came from
First in a room. Then in the browser.
In 2024 and 2025 the method ran with a human director and two human assessors in the room. The team were the Keepers of the Museum of Time. The Stabilizer was broken. Four eras, four lost artifacts, a rotating captaincy, eight cards and a clock. The two assessors scored 92 behavioral indicators by hand from a checklist Mila Ekimenko wrote, synthesized them through eight established models, and delivered an Executive Dash, a Heat Map, a Gap Card for each participant and a 90-day playbook. It ran in person and it ran over video calls for distributed teams.
It worked. Within a week of one session, a headquarters team at a national top-3 telecom operator cut meeting time by 40% and closed two cases that had been stuck for over a month. A financial group found a situational leader nobody had on the list, reshaped the launch team, shipped on time and on budget, and reported 120% ROI in three months.
It also had a ceiling. Two assessors can observe one room. A report written by hand takes a human to write it. The method could run for the team that had the offsite budget, and for no other. Then AI could listen to a room, attribute every turn and time every decision. The checklist became the Alice Assessor. The director's script became Alice. The same 92 indicators, the same report, now 15 minutes after the last decision, for any team of 5-12 with a browser.
- 2024-2025Human director, two human assessors, 92 indicators by hand
- NowAlice the AI Director, the Alice Assessor, the same 92, 15 minutes after the last decision
It showed us the team's patterns without distortion: who slows the process, who drifts into detail, who takes responsibility. After the debrief we matched the insights to our live work and rebuilt our working agreements in one day.
Meeting time cut by 40%. Two cases stuck for over a month closed within a week of the session.
A non-obvious situational leader identified. A communication-style risk in the formal lead flagged. Launch team adjusted. Project shipped on time and on budget. ROI 120% in three months.
What Alice is now
Two Alices. One instrument.
Alice the AI Director runs the Room: she narrates, voices every character, adapts the plot and the difficulty, triggers twists and manages the pressure in real time. The Alice Assessor listens to every exchange and turns it into Signals: who spoke, who interrupted, how long a decision took, who handed over the captaincy and who never did. Signals become 92 indicators, indicators become 25 competencies, competencies become 7 dimensions, scored against the Cohort. The Alice Report is on screen 15 minutes after the last decision, with a Moment behind every number.
Two worlds are in development, Timefold and Blackout, four eras each. A third, Deep Current, is in production for Q1 2027. Sessions run in the browser with no installs, for teams of 5-12, in 120-180 minutes. The Solo Probe is free, takes 10-12 minutes, and is where most founders start.
- See how it works The Session Clock, Room Check, the Room
- Open the sample report Executive Dash, Heat Map 25x5, Gap Cards
- Read the science The pipeline and the eight methodologies
Alice · briefingPick a captain. Sixty seconds. Nobody keeps the seat twice in a row.
What we believe
The other 83 percent
Our thesis: Technology-driven team building is only 17% of the success. 83% is data for decisions.
Alice is built for the 83. The cinematic part exists to provoke behavior that a questionnaire cannot; the report exists so that a decision about a team is made on what the team did, at which minute, against which cohort.
Our mission is a behavioral dataset for every team, not an offsite for one. What a team does under pressure, measured the same way every time, benchmarked against the Cohort, handed back the same afternoon, and sharper with every session that runs. Every tool HR owns measures what people say. The moment AI could listen to a room, a tool that measures what people do had to exist. We built it.
“We don't really have conflicts.”
From the pre-session survey00:40 Venice 1498 · The Mint Conspiracy
- 14 interruptions in the Venice era, 11 by two participants.
- Cancel the Order: zero uses across four eras.
Dimension 2, Conflict: 31st percentile
The founders
One builds the platform. One built the method.
Two founders, no advisors. The division of labor is the company.
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Slava Slava Fedoseev
Co-founder, CEO and product · Pronounced SLAH-va
20+ years building digital products for global brands including Samsung, Ford and Philips. Serial entrepreneur. Expert in digital and AI transformation. He is building the platform. He is building the platform: the Room, the Director, the Assessor, the report.
“I spent twenty years shipping products that measure what people click. This is the first one that measures what they do when the plan breaks.”
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Mila Mila Ekimenko
Co-founder, Chief Methodologist
20+ years in leadership development. Business trainer, mediator and facilitator. Author of programs on open dialogue in teams and the leader's strategic communication. She built the method and the 92 indicators, and she sat in the room as one of the two human assessors in 2024-2025.
“For twenty years I sat with teams and saw what they did. I could never write all of it down. Now nothing is lost, and the team gets it back in fifteen minutes.”
The company
One company. One address.
Alice is built and operated by Discover IT LLC. Sessions run in English, with slots across US, UK, EU and GCC hours. What Alice keeps, deletes and never does is on the security page; the privacy policy and the terms are in the footer. GDPR-ready processing. SOC 2 Type II in progress.
One address for everything: report@alice.report. Write there about bookings, partner applications, security questionnaires, press or investor questions, and a manager replies within one business day.
Start here
Start with one session
$2,900, 5-12 participants, one afternoon in the browser, the Alice Report on screen when the debrief opens. Or ten minutes alone with Alice first.